THE MODERN COLLECTOR: Floribunda
The Floribunda story offers a celebration of English flowers and gardens – from the grounds of great houses like Charleston and Great Dixter, to the humble wild plants found across the British countryside.
It was inspired by Victorian flower-pressing and botanical illustrations, inspired by blueprint cyanotypes pioneered by Anna Atkins in the 1800s.
New Floribunda heroes are balanced with iconic Liberty small-scale florals such as Poppy Meadowfield and Wiltshire Blossom – initially developed for scarf designs, these perennials have been reworked into new layouts and forms for contemporary fabrics and wallpaper.
Soft colour and lustrous surface print effects lend a rich, modern appeal.